3. Tone: The Personal Touch

The tone of a pitch is also important.
We live in a time where the faceless corporation is a dying breed. I’m not sure anyone, regardless of the size of the company they work for, wants to deal with “a company”. People want to deal with people.
This is especially important on the web, as direct personal contact may is likely to be minimal. Seek every opportunity to personalise communications and your pitch. Use photos and profiles, so people know who they are dealing with. You don’t have to be everyone’s best friend, or share details of what you had for lunch, but don’t hide behind the company.
Be open and approachable.
Good luck with your pitch!