Our PPC Methodology

Google AdWords Certified and Yahoo Ambassadors from our team will discuss with you to understand and obtain information about your business goals, target market, competitors and the industry. 1. We audit and review your PPC campaigns to make sure existing campaigns are generating conversions with positive ROI the campaigns are well structured, with keywords of high relevancy grouped into theme-based ad groups the marketing budget is allocated sufficiently and properly across your account geo targeting and language options are set up properly conversion tracking is set properly ads are set to show only in the desired networks at least two ads are running for each ad group ad scheduling and ad serving options are set properly keywords are receiving sufficient exposure and have considerable impression share negative keywords are included to filter unwanted traffic keywords with negative ROI are paused or removed quality score (QS) of keywords being advertised is high landing page content is relevant to the keywords being advertised 2. Analyze your competitors to discover additional keywords 3. Use web analytics data (if available) to analyze customer behavior on your website. Based on the account audit we will identify opportunities to optimize your campaigns, and restructure existing PPC campaigns pause or remove under-performing and irrelevant keywords add new keywords to target customers across different stages of the buying cycle define bidding strategies based on ROI, competitors analysis test new ads provide recommendations to optimize landing pages Once the account is optimized we will manage the campaigns to continuously improve the performance your PPC account delivering positive results.