PPC Management

What is Pay Per Click Marketing

Pay Per Click or PPC is a form of advertising where Search Engines display advertisements within search results or on websites that have elected to display relevant advertising. The Search Engines display the adverts that are most closely targeted to the visitor’s current needs.

When you place an advertisement in a newspaper, magazine or business directory, you are only able to target the readers of that particular publication. With traditional print advertising, it is almost impossible to track how effective your advert is at converting readers into buyers.

Search Engines can report on how many people see your advert versus how many click on it to visit your website. Furthermore, you can track how many of those visitors go on to buy from you. This enables you to align your marketing with your website content to ensure that you convert as many viewers into customers as possible. It also gives you very high levels of visitor tracking and campaign management to ensure your marketing campaign is as effective as it can possibly be.

What are the Benefits of PPC Marketing

• Your marketing can be very accurately targeted to your ideal customers.
• Your adverts are displayed exactly when a visitor is interested in your specific product or service.
• Advertisements can be changed almost instantly to take advantage of changing search behaviour.
• You can track every user who visits your site from your advert, enabling you to understand what attracts a customer to you and further refine your marketing.
• You can run multiple adverts at the same time to test the most effective wording, improving your overall Return On Investment even further.
• The landing pages that capture incoming visitors can further be refined to improve conversion rates by optimizing your online sales process.
• PPC’s advanced targeting and tracking features enable you to seamlessly integrate a PPC campaign with other marketing activities into a single, coherent strategy.
• You can achieve both flexibility over costs and the ability to control your budget by choosing how much you want to pay per click and over time.

ABSEM’s PPC Management Services

PPC Management is the ongoing process of creating, tracking, refining and developing a long term advertising campaign so that it continues to bring new customers into your business.

ABSEM’s PPC Management process is a complete suite of activities that can attract more visitors to your website. We can bring potential customers to you, but they have to find what they need before they can buy from you. As with any investment in marketing, your approach must evolve in order to stay ahead of your competitors. Our service is a constantly evolving cycle of activities that continually refine and improve your marketing campaign, enabling you to stay ahead of your competitors and gain the maximum Return On Investment from your website.

ABSEM’s PPC Management Deliverables